A local renewable energy company asked for my help. Heby Energi are having problems with their sales conversion rates: while they register more than 1000 unique visitors each month, only 2% of that makes the decision to finalise a purchase.
Few of the ideas we are currently implementing:
- Website design simplification
- Buyer journey streamlining
- Product visibility
- SEO improvement
Building a diverse community
Social media and content management
Occasionally, when I find a cause I believe in, I will accept pro-bono projects. Such is the local Pride Festival for 2017 - WelcomeOUT Uppsala.
I am helping them manage their website - publish content, refresh updates and include news important for the website visitors. Alongside website, I also manage their Facebook Page by providing a constant flow of content and implementing several strategies to increase traffic and engagement.
Diversity, intersectionalism and multiculturalism are just as important to me as brushing my teeth each morning. I stand besides my values, no matter the circumstances. Needless to say, but I'll say it anyway - I always make sure that the people and projects I work with are aligned with my ethics and morals.
Content Is Queen
Social Media and content strategy
My full-time job is in the Healthcare industry, more specifically in the Life Sciences category. It is still in Marketing, don't worry, I'm not secretly a crazy scientist (unfortunately).
A formidable company, which goes by the name of GE Healthcare, sends me a nice salary each month for my services managing their social media platforms and helping out with projects building content strategy for a $4 billion global business.
What exactly I do here is classified and if I told you, I'd have to ... you know... (pay formidable fines for breaking a life-long NDA).